A ROADSHOW aimed at highlighting the symptoms of bladder and kidney cancer is set to stop off at a Burton shopping centre.
Coopers Square shopping centre will play host to an event next Monday and Tuesday as part of a renewed bid by the NHS to raise awareness of blood in pee – even if it appears just the once – as a key symptom of bladder and kidney cancers.
Doctors are trying to encourage those who notice the symptoms to visit their GP.
New figures showed that 1,744 people were diagnosed with kidney or bladder cancer, and 839 people died of these diseases, in the West Midlands in 2010.
Dr Lola Abudu, consultant for health and wellbeing at Public Health England West Midlands, said: “The figures from the area show that more needs to be done to raise awareness of blood in pee as a key symptom of bladder and kidney cancers.
“Early diagnosis is key to saving lives. Increasing awareness of potential symptoms, and encouraging people to visit their doctor sooner rather than later, will help reduce the number of people dying in the region each year.
“The message is a simple but effective one, if you notice blood in your pee – even if it appears just the once – tell your GP.”
Blood in pee could be a symptom of both cancers. However, a recent survey shows that the public do not recognise the seriousness of the sign – 30 per cent of people in Burton would wait and see if they spotted blood in their pee again before taking any action, which could delay their diagnosis.
Early diagnosis is crucial to saving lives but not enough people are diagnosed at an early stage.
When diagnosed at the earliest stage, one-year survival for bladder and kidney cancers is as high as 92 to 97 per cent.
However, at a late stage, this drops to between 25 to 34 per cent.
At the event next week, a nurse will be on hand to talk in more depth with anyone who has any questions about bladder and kidney cancers, and to give advice on visiting GPs.