A BURGEONING Burton business has organised the town’s first ever winter chilli festival.
Cola Rebell UK, based in Horninglow Street, has announced that it will be hosting the event at the National Brewery Centre on Sunday, December 1.
The event will include both a chilli eating and a chilli cook-off competition.
Organiser Derek Wainwright said: “On December 1 at the National Brewery Centre, the first Burton chilli festival will be held.
“There will be up to 40 of the UK’s finest chilli product manufacturers adding some real heat and flavour to the Christmas table and presents list.
“In addition, the infamous chilli eating competition will take place.
“This is a knock-out event with competitors starting with eating relatively mild chillis and continuing each round with hotter and hotter chillis until they reach some of the hottest chillis in the world.
“People can enter on the day at the festival with £50 prize money and the title of Burton’s hottest chilli eater up for grabs.
“There will also be a chilli cook-off competition at the festival.
“Up to 12 teams will cook their chilli con carne (or vegetarian version) over three hours on the day with judging taking place to find the winner.
“Donations will be made from any profits on the day to charities including Burton YMCA and the CLIC Sargent children’s charity.”
More information is available by heading online to ukchillicookoff.co.uk/ or tickets are available online www.burtonchillifest.co.uk
The chilli festival announcement comes on the back of the successful launch of Cola Rebell in the UK.
The drink is currently bottled in Bavaria, Germany, but production will move to Burton early in the new year.
Trials have already taken place and a Burton-produced Cola Rebell is expected to be on sale in from January.