SMOKERS who drop cigarette butts in a North West Leicestershire village will be targeted through a new scheme that has been adopted by the council.
Measham Parish Council has signed up to the scheme which will see stencils used to paint messages on pavements in the village where cigarette litter is considered to be a problem.
The stencils will use a fluorescent paint around the problem zones with words of warning for smoker, stating ‘don’t put your cigarette butts out here.’
People caught dropping cigarettes in the street can face an on the spot fine of £80, or more if it goes to court.
Clerk of the parish council Dawn Roach, said: “The district council asked us to take part in a pilot scheme where we monitor the cigarette litter in the village.
“The council decided it wanted to take part. I don’t think there is a massive problem but there are pockets in the village where people do drop cigarettes.
“Areas in the village were it might be an issue are bus stops and outside pubs.”
Once the problem areas have been identified the council will then use the stencils and monitor the area to see if it makes any difference in terms of improvements to that area.
A spokesperson for North West Leicestershire District Council said: “Cigarette butts can be quite damaging, not only do they look terrible but if it rains they can go into the drainage system.
“It is the same as any other form of litter. Some people who put out a cigarette wouldn’t do the same with litter. Part of the ethos is to highlight that.
“We are looking at hot spots, places where there is a build up of cigarette ends and highlighting the fact that cigarette butts are litter - there is no difference.”
Councillors in Measham voted in favour of the scheme at the latest parish council meeting.
Similar scheme have been used in areas of Burton to prevent people from letting their dogs mess on pavements.