THE longest-standing store in a Burton shopping centre has been reborn after outgrowing its previous unit.
Greenwoods Menswear has relocated to a new store in The Octagon Centre after a successful few years which has seen a surge in demand for its specialist clothing.
The store has been a mainstay in the town centre, opening with the shopping centre itself in 1990 and will now be stationed between Clarks and The Works on the centre’s ground floor.
The store’s management were keen to secure a move to make the most of its rising profits.
Last year, sales in the store’s suit department rose by 36 per cent and due to this success have now introduced a range of formal dinner suits and jackets, while also increasing its ‘man size’ range by 500 per cent.
Greenwoods appear to be bucking the trend with many businesses left struggling during the recession.
The Octagon Centre itself has seen its fair share of disappointment with many of its units standing empty, but the latest success story comes on the back of news that Poundland is to move into the 20,000sq ft former Beatties store.
Rob Sneath, store manager at Greenwoods Menswear, said: “We wouldn’t be where we are today without the support and loyalty of our customers. Over the past decade we have seen big name shops come and go, especially with the recent downturn, yet we have managed to not only survive but thrive.
“We have a great rapport with our customers, many of whom we know on first name terms and I think this helps them feel more at ease when coming to us.”
Peter Hardingham, Octagon Centre manager, said: “We are thrilled to see this positive expansion for our longest standing tenant at the centre.
“Not only has the company been around for a long time but some members of staff there have been working at that particular store for over 20 years. This speaks volumes and I feel reiterates what a fantastic company they are.”