A CYCLIST was seriously injured after being hit by a car on a rural East Staffordshire road.
The man, in his 60s, was airlifted to hospital following the smash on the A513, near Alrewas, at around 8.20am this morning.
The cyclist suffered head injuries and was said to have been unconscious for a short time after the collision.
He was attended to at the scene before being flown to the University Hospital of North Staffordshire for emergency treatment.
Two ambulances, as well as the air ambulance, were at the scene this morning.
The driver of the car, a woman in her 30s, was treated for shock but was not hurt.
A West Midlands Ambulance Service spokesman said: “Crews arrived to find a car and a cyclist that had been in a serious collision. The cyclist had reportedly been unconscious for a short time after the crash but was conscious when medics arrived.
“The man suffered a head injury in the crash. He received treatment at the scene, including pain relief and also immobilised using a spinal board and neck collar.
“Once the man’s condition was stabilised, he was airlifted to University Hospital North Staffordshire for further emergency treatment.”