A BURTON-BORN businesswoman has been named as the top boss of a major women’s fashion retailer.
Kate Bostock, the former head of clothing at Marks and Spencer (M&S), is to join Coast as chief executive, following her abrupt exit from online retailer Asos last month.
The hiring marks a swift return to the retail sector for Ms Bostock after her short seven-month tenure at the online fashion specialist.
The 56-year-old, who was executive director of general merchandise at M&S and joins Coast in September, said: “I am really thrilled to be joining the business. It is a great fit for my skills and expertise.
“I am really excited about taking the brand forward.
I don’t regret anything in life and I certainly don’t regret going to Asos.
“But Coast feels instinctively right for me and if I’d had the choice of Asos or Coast earlier in the year, I’d definitely have taken Coast.”
Before joining M&S in 2004, she took her first steps on the fashion ladder by taking a diploma in art and fashion design at Derby College.
She then joined Leicester knitwear firm Klynton Davis as a trainee, becoming head designer before being headhunted six years later by M&S supplier Bent and Sons.
In 1986, Ms Bostock moved to lesser known brand Pippa Dee, which had a factory in Anglesey Road, Burton, remaining for five years until leaving to start her own company, Charnwood Design.
She rejoined Pippa Dee two years later but after 12 months began working for Next, staying there for seven years before spending three years as design director at George, Asda’s in-house brand.
Ms Bostock, who is married with two children, left M&S last year and joined Asos before leaving after admitting that the firm ‘wasn’t right for me’.
Coast chairman Derek Lovelock said: “I am extremely excited by her joining Coast.”