SANDS is a family support group which helps people who have experienced the death of a baby through a miscarriage, stillbirth or shortly after birth.
The organisation, whose name stands for Stillbirth and Neo-natal Death Society, has been established in Burton since 1994.
SANDS provides direct and on-going support to bereaved parents, families and friends.
Reporter KATIE BOWLER spoke to organiser Hazel Barratt to find out more about the incredible work she does.
SANDS offers its services to anyone who has been affected by the loss of a baby, regardless of their age, how long ago the death was and the reason it happened.
Hazel has been running SANDS in Burton for more than nine years and says the main aims of the organisation is to offer a 'listening ear', understanding and to promote research into why one in 17 babies born in the UK dies every day.
She first heard about SANDS when she experienced the death of her own baby boy during a pregnancy 12 years ago.
She said: "I had to have an induced labour after my baby suffered with anencephaly condition, which is a numeral tube defect. I gave birth to him on Children In Need day, in 1996."
Hazel did not attend any meetings or get in contact with SANDS for two years, until she went along to a meeting with her midwife, whom she was 'very close to'.
SANDS gave her the chance to become an organiser 18 months later because it was felt she had the 'gift' to offer support to others.
Hazel said: "At first I didn't feel I could attend a meeting, but I'm pleased I did.
"I'd say I'm a natural caring person and a good listener for people. I am here to help - how people helped me."
When a family has lost a baby, the SANDS helpline is offered to the parents by the hospitals' midwives, if they wish to make contact for help and support.
The group offers support via phone, e-mails, on a one-to-one basis, or at monthly meetings.
Support is offered through all stages of grieving and offers ongoing support in later pregnancies. SANDS offers any type of help they can to for parents dealing with the loss of a baby, including guidance on the Snow Drop Delivery Suite, which is like the 'comfort of your own home', so people can bathe and clothe their babies.
Hazel said: "People can stay in the special suite for as long as they like, and we provide free services to help such as Moses baskets in all sizes, blankets, hand and foot prints, birth tags, clothes and memory boxes."
Digital cameras and video recorders are also provided for parents so they can get films developed in their own time.
A 'Forget Me Not' garden, in Stapenhill Cemetery, is the only memorial garden that is also a burial place for babies, and has more than 200 babies there.
SANDS runs an annual memorial ceremony at the cemetery in June for all bereaved parents.
Hazel said: "We offer as much support, information and guidance as we can. I don't get anything out of SANDS - it's just nice to see people try to move on with their lives and it's vitally important we support them with future pregnancies.
"People in the group have become close friends outside of SANDS which is great."
Anyone who wishes to contact SANDS can do so by telephoning the helpline on 07789 027614, or via e-mail at burtonsands@btinternet.com.