TV Licensing is appealing to hotels and guest houses in Burton to make the sure they are correctly licensed.
Budget hotels and luxury spas must all be covered by a valid TV licence if guests or staff are watching television as it is broadcast.
For many smaller hotels and guest houses, the cost of a licence is £145.50 a year – the same amount as a private house.
Hotels with more than 15 rooms are covered by one licence for the first 15 units, but will need an additional licence for every five thereafter.
Mark Whitehouse, TV Licensing spokesman for the West Midlands, said: “The Valentine’s weekend is always the first big weekend in the hospitality calendar.
“While some hotels will be open all year round, some smaller guest houses will be starting their season with one of the most romantic weekends of the year.
“It’s a great time for hotel managers to get organised for the year and make sure they are correctly licensed.”
More information is available by calling 0300 790 6124 or visiting www.tvlicensing.co.uk/hotels