IT was dubbed ‘manic Monday’ and it proved to be the case in Burton town centre as shoppers hurriedly completed their Christmas shopping.
Many stores extended opening hours, keen to take advantage of shoppers making the last-minute dash.
Around 15 million people took to high streets up and down the country yesterday, with Visa customers spending an estimated £15,000 per second on its cards.
At Asda in Orchard Street, tills were from the first minute to the last as the store remained open for 24 hours on what was expected to be the busiest shopping day of the year.
While bosses were bracing themselves for another money-spinning day today, with many people beginning their Christmas break from work, yesterday was the day many chose to brave the shops and get their shopping completed.
Jon Hallett, Asda store manager said: “It has been very busy. We opened at midnight which is something we wouldn’t normally do.
While a few shoppers took advantage of the relatively deserted aisles in the early hours, most decided to battle it out at peak times.
Mr Hallett said: “It was fairly steady, in line with what we expected, until 10am when it really started. Christmas Eve will be busy, but imagine Monday was still the busiest.”
At Sainsbury’s in Swadlincote, which opened at the earlier time of 6am and closed at midnight, it was fairly chaotic from the off.
A spokesman for the store said: “It has been busy since ten past six and people have been coming in all day.”
Octagon centre manager Peter Hardingham believes many people left is as late as possible in search of the lowest possible prices.
He said: “It was one of the busiest days of the year. Many retailers opened early and I think the centre was busier than on Saturday. Then it will all start again for the Boxing Day sales.
“People were looking out for bargains and holding out until the last minute.”
Mr Hardingham said retailers were the big winners on ‘manic Monday’.
He added: “We can’t say for certain but the footfall should be well ahead of last year. It has been so far so there is no reason why it shouldn’t be.”