17:45 Friday 07 February 2014

Marmite ad helps boost sales

Written byROB SMYTH

A FIRM’S controversial Marmite advert spurred a 14 per cent increase in sales last year providing a bright spot amid stagnant revenue from the group’s wider food business.

The Burton made brand’s first advert in two years was mired in controversy after it racked up more than 500 complaints for ‘trivialising’ animal cruelty.

Unilever, which has a base in Wellington Road, says the campaign had a ‘healthy’ effect on sales at the beginning of its last quarter.

Value and volume sales were up 14.1 per cent and 15.2 per cent in the eight weeks the advert was on air between August and October compared to the eight weeks prior.

Joanne O’Riada, brand manager at Unilever UK, said the sales lift ‘reinforces that Marmite responds well to above-the-line support’.

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