A BURTON-based brewer has announced that it has become one of the England cricket team’s longest standing commercial partners.
Marston’s, based in Shobnall Road, has agreed an extension of its ‘official beer’ status.
The deal, which runs until 2017, will include the iconic home Investec Ashes series in 2015.
Marston’s Pedigree, the company’s flagship brand and a number of its other brands are available in nine first class counties including five test match grounds.
The company has been a supporter of cricket at a grass roots level including a number of regional league and local club sponsorships.
Marston’s Pedigree has promoted its association through extensive promotion in pubs and supermarkets.
Richard Westwood, managing director of Marston’s Beer Company, told the Mail: “This is the longest running commercial sponsorship agreement we have been part of and it has been great to be involved with the ECB during such an unprecedented period of success for the England team.
“Marston’s Pedigree has experienced increased exposure and sales as a result of the partnership.”