PEOPLE eager to get a copy of the hottest game of 2013 went to extraordinary lengths – queueing outside shopping centres and supermarkets at midnight.
Bleary-eyed game fans waited 50 deep outside Coopers Square shopping centre on Monday to be one of the first in town to grab a copy of Grand Theft Auto V from Game.
Asda, in Orchard Street, also opened up early to allow customers to get hold of the Playstation and X-box title before anyone else in Burton.
Coopers Square centre manager Dave Chadfield revealed that the early opening was a ‘big success’ and showed that ‘shoppers have faith in the town’.
He said: “As people can see from the picture it was a busy event and I know that Game had had a large number of pre-orders for Grand Theft Auto.
“It went really well and everyone had a great time, enjoyed themselves and were among the first to get hold of the game in the Burton.
“Many may struggle to see why people would get up at midnight to buy a game but big releases like this have a social side to them and this was part of that – people enjoy the kudos of being among the first to have the game.
“Game did a great job of organising the early opening and it seems that it has been a big success for them.
“This is not the first time we have done this and similar early openings have been co-ordinated for other games such as Call of Duty, the extremely popular Next sale and other product launches such as the IPhone.
“All we have to do is put a few people on security to make sure things run smoothly – so it isn’t really too much bother.
“This was the kick off now for retailers in the run up to Christmas and we all hope its success is replicated over the coming months.”
Grand Theft Auto V is expected to be the biggest selling game of the year but has already drawn controversy after it was claimed that it contained horrific torture scenes.