POLICE will step up their presence in Burton town centre this weekend as part of a campaign to spread the message about the risks of excessive drinking.
Officers will be out in force at drinking hotspots in the town centre on Friday and Saturday night.
Although the force insist the campaign is part of a national drive by the Association of Chief Police Officers (ACPO) to cut down on alcohol misuse, it comes at a time when senior councillors in East Staffordshire are keen to address the issue closer to home.
Experts are keen to tackle excessive drinking, insisting it plays a major part in domestic violence and anti-social behaviour.
Officers believe if they can cut down on the amount of drinking, they will in turn see a reduction in crime.
Sergeant Jason Nadin, of Staffordshire Police, said: “We are taking part in the campaign in Staffordshire, with partners, to look at reducing harm that comes with alcohol misuse.
“Excessive drinking clearly increases the likelihood of committing crime or becoming a victim of crime. Nearly 50 per cent of violent crime is alcohol related. Offenders have been under the influence in nearly half of all incidents of domestic abuse.”
Earlier this month, a report from East Staffordshire Borough Council raised concerns that alcohol misuse in the borough was getting out of control and beginning to effect ‘all generations’.
But officers insisted that they were not out to stop people from having a good time.
Sergeant Nadin added: “The overarching aim is to reduce alcohol abuse and prevent violent crime and anti-social behaviour.
“We’re all for people having a drink and going out and enjoying themselves with friends but we want people to be aware of their limits and the effect alcohol has on them and the wider community.”