A PUB has applied for a licence to serve alcohol from 9am.
The Hilton Brook, which is owned by Marston’s, has applied to South Derbyshire District Council to extend its premises licence to give people the option of ordering an alcoholic drink with their breakfast.
Glen Liddle, manager at the Hilton Brook, in Egginton Road, said it was something the company was doing for all of its pubs to cater for when sports games were shown on the big screen.
He told the Mail: “The company hasapplied for the licence for all of its pubs.
“We are open from 10am so it’s only an hour earlier. It is for when we show rugby games or the Ashes, and we are serving breakfasts from next month.”
In their application, the owners stated they were responding to a perceived market demand during the earlier hours, which may include a demand for alcoholic products.
The company said in the application that the introduction of a breakfast service in other pubs had proven successful in trial and ‘had not undermined the licencing objective’.
It was also described as part of a larger scheme of developments across the Marston’s brewery estate.
A Burton garden centre is also waiting to find out if it has been successful in applying for a licence to sell alcohol in its gift shop and restaurant.
Mark Shaw, manager of Planters at Bretby, in Bretby Lane, outlined his reasons for applying for the licence in an application to the council, in which he stated: “This is a garden centre premises with largely female customers and family groups.
“We will not expect to have any groups of young people and age limits will be strictly enforced.
“A challenge ‘25’ proof of age scheme shall be operated at all times.
“The alcohol sold in the shop will be sold as gifts at premium price, and this will deter casual drinkers. The drinking of alcohol will not be allowed in the premises.
“We are a rural location that attracts mature, responsible customers. All the staff will be trained to sell alcohol responsibly.”