PRICES at a town centre pub are to be slashed this week in protest at the level of VAT establishments are currently being made to pay.
The Lord Burton, in High Street, will cut the prices of all its food and drink by 7.5 per cent on Wednesday.
The Wetherspoon branch is taking the action in order to demonstrate what affect lowering VAT would have on the pub and restaurant trade.
At a time when many pubs are struggling to keep their heads above water, bosses at the company believe the current rate of 20 per cent is strangling the life out of businesses.
Bosses are campaigning for a reduction in the VAT rate to five per cent.
The pub will join others up and down the country in lowering prices on what has been dubbed National Tax Parity Day.
The pub’s manager Andrew Byers said: “We are proud to support the campaign to reduce the level of VAT within the pub industry.
“Customers coming to the pub on Wednesday, September 25 will find the price of their drink and food is lower than normal.”
Mr Byers is hoping that a bustling pub taking advantage of cheaper food and drink will present the argument for a VAT reduction - which they say would benefit both their businesses and customers.
He added: “We are keen to highlight the amount customers would save if VAT in pubs was lowered.
“So, for example, the total price of a meal and drinks for a customer at The Lord Burton would be reduced from £10 to £9.25 on National Tax Parity Day.”
Wetherspoon chairman Tim Martin added: “A reduction in the level of VAT on a long-term basis will generate growth and create jobs in the important leisure and hospitality sector.”