QUEEN’S Hospital has been named as one of the sites across the UK which allows sales staff onto its maternity ward to approach to new mums, it has been revealed.
An investigation by The Telegraph newspaper discovered that hospitals commonly allow representatives from companies selling items for new parents to come onto the units to try to sell their goods.
Hospital trusts which run the wards are paid a sum of money to give the companies access to new mothers on the site.
The newspaper discovered this practice is common at most hospital trusts in the country, but campaigners have hit back, saying it is ‘inappropriate’ for new mothers to be approached in this way.
Queen’s allows representatives from childcare company Bounty to speak to mothers. They provide packs of items and take pictures of newborns.
Brendan Brown, director of nursing, said: “Bounty packs are well received by our parents and we find that the photography service is very popular with many new mums asking for them, as it is something they have heard about through their friends. All Bounty photographers are CRB checked and known to us on the wards.”
He added that donations made to the hospital as a result of the arrangement had gone towards new equipment for the maternity unit, including a new birthing pool.