10:39 Thursday 30 January 2014

Stout success as brewer and hotel sign new deal

Written byROB SMYTH

A BURTON-based brewing giant has been chosen by a leading hotel chain to supply cask beer across its entire estate.

The De Vere Hotel group has switched to serving Marston’s Oyster Stout in a move to appeal to the growing demand for craft beer in the UK.

All pouring points for stout across its 60 hotels will now offer the award-winning keg stout, which is now solely produced at the firm’s Shobnall Road brewery.

Robert Barclay Cook, chief executive of De Vere Hotels and De Vere Village Urban Resorts, said: “We have a real passion for serving great beer in our hotels so there is no better partner than Marston’s for their authentic range of craft brews.

“Their range of ales and their passion for perfection mirrors our desire to make our bars better places to drink and enjoy the real ale renaissance.

“We were particularly impressed in taste trials and with Marston’s support and passion for perfection. We know our customers will enjoy discovering its taste too.”

Senior national account manager for Marston’s Tom Easom said: “This is an exciting partnership with the De Vere group and reflects consumer changes and expectation around UK beers.”

“Although not actually made with oysters, the name derives from the 19th century when stout and oyster were eaten as a ‘poor man’s meal’.

“The beer is described as having a briny, seaweed nose with dark fruit and peppery hops. It has soft creamy malt, sweetness and caramel on the palate.”

Since winning the Best Oyster Stout award in 2012 at the World Beer Awards, sales of the drink have seen 44 per cent year on year growth.

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