08:00 Monday 15 July 2013

The model home with a difference

Written byROB SMYTH

‘I saw a gap in the market and decided to take it’ were the words of a former engineer who decided to turn his back on the profession three years ago – to run a model agency from his South Derbyshire home.

Paul Harvey, who lives in Hartshorne, is a smart dressing, quick talker who runs Lushhh Models.

The 42-year-old revealed that since starting his business it has gone from ‘strength to strength’ and now sees him supply models to a whole host of events from British Superbikes and the British Touring car championships to photo shoots for the likes of Next and publicity events for one of the UK’s most famous shops – Harrods.

He told the Mail: “I was an engineer by trade but had links with the motorsport industry and basically saw a gap in the market and decided to take it.

“Since then it has just grown and grown and I know offer models for events, exhibitions and shows as well as promotional work including for places like Harrods.

“I am proud of our involvement with British Superbikes and the British Touring cars – this was a big moment for the company.

“We have also worked with major events such as T in the Park and Download and it always feels a big privilege to even be involved.”

As well as working with models at events, Mr Harvey and Lush work with a host of professional photographers to design and undertake photo shoots.

He added: “A big thing we were involved with was the Olympics last year.

‘We were planning and working with photographers the year before to come up with shoots which then featured in a range of magazines.”

The 42-year-old went on to discuss how the industry was a ‘tough nut to crack’.

He said: “I love my job and the business but it is hard one to get in and a hard one to do well in.

“There is a lot of competition but it is full on and I wouldn’t have it any other way.”

Some of this big success stories have been a link up with luxury clothing brand Holland Cooper, the Le Mans 24 hour race in France and a recent sidestep into providing ring girls for boxing and cage fighting across the country.

“However, we won’t stop and we will be looking to carry on what we are doing as well as expanding in the next few years,” he said:

“We work with more than 2,000 models from all over the UK and a top team of photographers.

“I love my job but it is hard work and you cannot switch off 24 hours a day, seven days a week.”

The firm is set to be the focus of a Channel 4 documentary later this year and it has also branched out into casting models for a wide range of film roles.

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