TRADING standards officers are encouraging residents and businesses in North West Leicestershire to help them crack down on the sale of alcohol to underage teenagers.
Leicestershire County Council’s Trading Standards team is taking the opportunity to remind retailers and their employees to remain vigilant when selling alcohol to young people.
They are also keen to hear from anyone who has concerns that shops are selling to underage youngsters — as well as reminding adults it is illegal to buy alcohol for under-18s.
David Bull, head of trading standards, said: “We do a lot of work with retailers, including providing face-to-face advice and support, to ensure they understand the law.
“However, we had a 23 per cent failure rate of underage sales, which is not acceptable. So for retailers and employees selling alcohol the message is simple — no photo ID, no sale. And they should never guess a person’s age.
“It is illegal to sell to people under the age of 18 and in appropriate circumstances we will prosecute those who do not comply with the law.”
Since April, officers have made 39 ‘test purchases’ for alcohol across the county.
They used volunteer teenagers, who were mostly under 16, and the test purchases resulted in nine illegal sales.