09:54 Friday 20 December 2013

Unique approach boost game shop

Written byROB SMYTH

WITH the rise in prominence of video and online gaming, a unique Burton retailer is continuing to carve out a niche which draws in top businessman to schoolchildren.

Phil Bootherstone, owner of Spirit Games, revealed that board and card games were seeing a ‘big resurgence’ and he was seeing a range of people coming into the High Street store.

He said that the ‘personal touch’ was one of the reasons that people kept coming back, despite rising competition for other retailers and online sales.

He said: “We are seeing a big resurgence in board and card games and this is due to the fact that we are seeing a new generation come to it who are only accustomed to computer games.

“We see a real mix of people and of all ages. Youngsters from the age of six through to teenagers right up to top businessmen.

“I think one of the reasons that we have seen a big rise in youngsters coming along is because parents want to get their children trying some different other than computer games.

“It allows the youngsters to interact with all different types of people and also offers something that perhaps the family can play at home.”

The business, which sells 2,000 board games and a similar number of role-playing games, was set up in its current form in 1984 in Croydon.

It moved from London to Station Street four years later before growing to such an extent that it eventually occupied two units across the road before moving to its current location earlier this year.

Mr Bootherstone also revealed that the rise of ‘geek chic’ has also played a role in helping the shop continue to be a success.

He said: “The popularity in things such as Doctor Who and Star Trek has no doubt helped people become more aware of shops like ours and what we do.

“However, as more shops pick up on trends like this, we like to think that people keep coming back to us because of the personal touch that we offer compared to the big retailers.”

As well as offering items for sale, the shop also hosts a range of game nights.

It serves up general gaming on Wednesday, role playing games on Thursday and Magic the Gathering on Friday.

Mr Bootherstone added: “We would welcome anyone to come along and have a go, meet some new people and have a look around.”

More information on the shop is available online at www.spiritgames.co.uk or by calling 01283 511293.

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