USED coffee from McDonald’s restaurants in Burton and Swadlincote is being recycled as fertiliser to help fruit and vegetables grow – with all proceeds going to charity.
The restaurants, owned by Franchisee Sarah McLean, are selling the coffee grounds to raise money for Ronald McDonald House Charities which provides a home away from home for families with sick children in hospital, free of charge.
All proceeds raised in 12 stores in the Midlands will go towards the RMHC family rooms at Birmingham Children’s Hospital.
Sarah McLean said: “At McDonald’s, our restaurants are constantly challenged to reduce their environmental footprint.
“As part of this, we recycle our used cardboard boxes, milk bottles, and even cooking oil – which we convert into biodiesel.
“Recycling used coffee was the next logical step towards the ultimate goal of sending zero waste to landfill.
“Hopefully the scheme will be popular in the community, helping gardens to thrive, and raising awareness and funds for the wonderful work of RMHC.”
One of the first groups to show interest in the new initiative was the Kingfisher Project in Burton, a community led scheme which helps young people become involved in environmental projects.
The project are working in conjunction with McDonald’s in Station Street on this and future green initiatives.
Sarah McLean runs 12 restaurants employing over 800 people in Burton, Evesham, Burton, Coventry, Swadlincote, Stafford, Nuneaton, Ashby and Appleby Magna
She added: “There has been interest in the scheme for a wide number of organisations keen to help with taking care of the environment and supporting such a worthwhile local cause.
“Coffee grounds are good for acid-loving plants, like tomatoes, roses and fruit trees.”
As well as this scheme the company works with Keep Britain Tidy to conduct Love Where You Live ‘clean ups’ across the UK.
There are currently 14 Ronald McDonald Houses across the UK, which housed more than 7,000 families in 2013.