11:54 Wednesday 11 December 2013

Traders bring a taste of Christmas to Swadlincote


FRIDAY the thirteenth is going to be a very lucky day in Swadlincote as the town prepares for Christmas with a mega market.

The award-winning traditional and the monthly farmers’ and producers’ markets are joining forces, along with special Christmas traders to offer the service which was voted the best small outdoor market of 2013.

Said Councillor Bob Wheeler, leader of South Derbyshire District Council: “We have such a range and variety of retailers in Swadlincote. As well as the outstanding markets, there are new and traditional High Street shops.

“It has been a very special year for our family-owned retailers such as Richardson’s which has celebrated 25 years of offering outstanding furniture and The Shoe Shop in Market Street has also just marked its special quarter of a century.

“Of course, the town also has The Pipeworks with its range of national retail chains and international stores, the Belmont Street retail park in Civic Way together with Morrisons at one end of the town and Sainsbury’s at the other.”

“Added to all the variety, there’s also free parking in Swadlincote.”

There will be more than 70 market stalls at the Mega Market selling specialities such as festive fudge from Fortey’s of Melbourne, mulled wine, Christmas mead and mince pies. You can order your Christmas turkey and pick up a Christmas tree from the Rosliston Forestry Centre stall. The centre is offering the chance to win a mid-week break at its forest lodges with every tree purchased.

In the High Street, there’s Colliers the family butchers with a wide selection of different meat as well as cards, perfume, toys, handbags, teddy bears and jewellers’ shops including clothing stores for that party outfit.

There will be stalls where you can pick up a roasting tin to fit your turkey and retailers filled with ways of treating your family, your house and your pets.

At the far end of the market, close to Church Street where there will be a special Christmas market with decorations and gift ideas.

“There’s fun and games with a bouncy castle and scaled down fun fair rides for the little ones and a version of Play Your Cards Right for bigger people,” said Councillor Wheeler.

A very Swadlincote concoction will be on offer at the Mega Market.

Shoppers will be able to taste the traditionally inspired Swaddie Pudding .

Said Jonathon Little of South Derbyshire’s economic development team: “Sixty years ago, in the year of The Queen’s Coronation, the rationing of sugar because of the Second World War was ended.

“It is believed that using the traditional cream and white Mason Cash baking bowls made in Church Gresley, local folk celebrated the boom times in Swadlincote with a Christmas recipe such as this, using sugar, hedgerow fruits like quince and damsons, local porter and ingredients savoured during war-time service such as lemons from Italy and cinnamon from Ceylon.

“On Friday, December 13, we will have two prize Swaddie Puddings to win.

“The words of a yuletide song have been adapted to celebrate this Swadlincote speciality. I hope that people will enjoy singing it at our splendid shopping spectacular.”

As heard on BBC Radio Derby, the lyrics of the Swaddie Pudding Song are

We wish you a mega market,

We wish you a mega market,

We wish you a mega market that’s special this year.

Two markets we bring for you and your kin;

We wish you a Mega Market and Swad is the king.

Oh bring us some Swaddie pudding;

Oh bring us some Swaddie pudding;

Oh bring us some Swaddie pudding and a cup of good cheer.

We won’t go until we get some;

We won’t go until we get some;

We won’t go until we get some, so come on the thirteenth!

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