A BURTON-based pub company has teamed up with charity fund-raising extravaganza Comic Relief as an official partner for this year's Red Nose Day celebrations.
Punch Taverns, on the Centrum 100 business park, has offered all of its 7,800 outlets the opportunity to become official Red Nose Day party pubs on Friday, March 11, and is the first pub company to join the big corporate names behind the big day.
Licensees will be given promotional kits designed to maximise business throughout the day and pubs across Burton and South Derbyshire have already signed up to join in the fun.
Punch Taverns marketing manager Nicola Ramsden said: "On occasions like Red Nose Day pubs are often the focus for local community activity and this new pack will give our retailers a distinct commercial advantage.
"It is full of eye catching point-of-sale material, including a huge Red Nose Day external sign as well as lots of great ideas and suggestions for fund-raising events."
Red Nose Day 2005 will be themed 'big hair and beyond' and supported by a host of celebrities including ex-Repton School pupil Ewen MacIntosh (pictured), who played Keith in the BBC hit comedy The Office, who will feature heavily in the promotional material.
There is also the chance one Punch pub will have its activities featured on television during the big day.
Nicola Ramsden said: "Pubs that are organising something really special will be able to enter a competition to have their activities filmed and possibly televised on Red Nose Day, which could provide another great public relations opportunity."
Since its launch in 1985, Comic Relief has raised £337 million for all over the UK and abroad. Every project the charity supports the poor and disadvantaged.
Pubs registered so far for the fund-raising pack include the Wheel Inn, in Burton Road, Midway, and Burton pubs the Gladstone Arms, in Wood Street, Prince Arthur, in Shobnall Street, The Royal Oak, in Market Place, Derby Turn Inn, in Derby Road, Compasss Inn, in Wellington Street, and Navigation, in Horninglow Road.