PEOPLE are being urged to ‘shop a drink-driver’ as part of a crackdown during the Easter weekend.
Police officers across Burton and South Derbyshire will be paying extra attention to motorists during the next few days, but are also urging car passengers to speak out against drink-drivers.
It comes after new research by road safety website THINK! showed that one in four admitted to being too self-conscious to say anything.
Transport Minister Robert Goodwill said: “Everyone knows that drinking and driving is not only against the law, it’s extremely dangerous.
“It may well be the responsibility of drivers to ensure they don’t do it, but passengers can also discourage drinking and driving by speaking out.
“Clearly the majority of passengers feel confident enough to say something, but it is worrying that a significant proportion feel too shy to pipe up.
“I would urge anyone who sees someone attempting to drive after drinking to speak out confidently, take away their keys and call them a taxi.
“You could be helping them avoid a heavy fine, a driving ban or even a prison sentence. You could even be saving their life and the lives of others.”
The research showed that the public attitude to drink driving had changed significantly in the past few decades, leading to a dramatic fall in the number of deaths due to drink driving on Britain’s roads.
There were 240 deaths from drinking and driving in 2011, six times lower than in 1979, when detailed reporting of road accidents began and 1,640 people lost their lives as a result of drink-driving. Anyone wanting to report a suspected drink-driver should call 999.