BURTON Albion’s Wembley heartbreak has seen the club miss out on a potential £1 million jackpot.
Promotion to League Two could have landed the club a seven-figure windfall – and seen even more money pour into the town itself.
However, after just missing out in a tight game at the ‘home of football’, the club must now prepare for another year in League Two.
Senior chiefs at the club will also be buoyed, however, by news that new Premier League television rights deal could see more money than ever filter down to the Football League.
Currently, League Two sides get around £250,000 a season in a distribution of cash as a result of Premier League television deals.
This is then supplemented by ticket sales, merchandise and a host of other side revenues including hosting conferences and weddings.
Chris Plant, director of Burton & District Chamber, said: “The success of the Brewers will still put Burton and East Staffordshire on the map and that can make it easier to do business.
“Raising the profile of our area is really important for export.
“This adds to our prestige and puts us in the national spotlight. It will deliver an all-round boost to the local economy.
“That is why even non-football fans should be delighted by what the Brewers have achieved.”
The club will be further boosted by the news that attendances in League Two increased by one per cent when compared to last year, meaning that another year in the same division will still hopefully see plenty of fans heading through the turnstiles.
However, one winner from yesterday’s game will be the pub trade in and around the town.
Watering holes across Burton and South Derbyshire were packed to the rafters with fans cheering on their hometown team.
Burton town centre was deserted from around 2.30pm as fans rushed to the pub or home to enjoy the game.
Burton-based pub giants such as Punch Taverns and Spirit Pub Company, both based in Centum 100, were expecting to see a jump in sales due to the match.