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Recycling campaign launched to educate

By Burton Mail  |  Posted: February 18, 2013

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TEN-thousand tonnes of paper was incorrectly sent to the landfill last year leading to a new council-led campaign.

Derbyshire County Council is hoping to teach its South Derbyshire residents on what paper can be recycled through its Recycle Your Paper campaign.

The authority has teamed up with South Derbyshire District Council and others across the county to encourage residents to recycle more of their unwanted paper instead of sending it to landfill.

Last year Derbyshire residents generated 350,000 tonnes of rubbish. 90,000 tonnes was composted. And a further 60,000 tonnes was recycled - including 20,000 tonnes of paper. But 10,000 tonnes of paper which could have been recycled was still thrown in householders’ non-recycling bins ready to send to landfill – enough to fill four Olympic-sized swimming pools.

So the councils have launched a campaign to remind people how easy it is to recycle their paper and which types of paper they can recycle.

All district and borough councils across Derbyshire collect a wide range of paper for recycling from outside people’s homes including brochures, catalogues, junk mail, directories, newspapers and magazines. Some collect other types including envelopes, shredded paper, wrapping paper and brown paper.

Councillor John Allsop, the county council’s cabinet member for technology and recycling, said: “With so many types of rubbish to recycle these days it’s easy to forget what can and can’t be recycled. But if every household in Derbyshire recycled just one catalogue or phone book, we could stop more than 600 tonnes of paper going into landfill.

“We currently send around 216,000 tonnes of rubbish to landfill every year which is bad for the environment, wastes materials which could be reused and costs tax-payers money. And with the cost of landfill rising every year it’s going to get more expensive in the future.”

South Derbyshire collects newspapers, brochures and magazines (including glossy), shredded paper (wrapped in newspaper), catalogues and directories (including yellow pages), leaflets and junk mail.

Further information is available by visiting www.derbyshire.gov.uk/paper and follow the link to the district council.

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  • Burton Mail  |  February 18 2013, 2:37PM

    Perhaps if the recycling bin was collected weekly people would be able to recycle more. There have been quite a few occasions where we as a family have found our recycling bin full the week before it is due to be collected so we either drive to the tip (alongside the environmental impact of using the car) or we put it in the general waste grey bin.