POLICE officers and council chiefs have launched a renewed bid to steer youngsters away from boozing.
Talk alcohol is a scheme backed by Staffordshire Police, Staffordshire County Council and the NHS. It began as part of a bid to halt a rise in the number of youngsters aged 11 and up from being drawn towards alcohol.
Pupils at schools across East Staffordshire are being visited to warn them of the dangers of drink as part of the project and work is also being done to educate parents to make them feel at ease about talking to their children about alcohol misuse at home.
A campaign spokesman said: “Our aim at the county council is to help reduce alcohol intake, misuse and harm among our children and young people.
“That’s why the behaviour, health and wellbeing team is working with partners to provide support, information and advice to middle and high schools across the county.
“Schools within the area can engage with the Staffordshire schools harm reduction project and work with the team to encourage and support the wider school community to help parents and carers to deter and prevent their children from experiencing harms associated with alcohol use.”
The campaign has revealed some facts and figures as part of its bid to keep children away from alcohol.
It has been revealed that teenagers who do not drink before they are 15 are seven times less likely to have a car crash in their lifetime.
Health experts have stated that youngsters under the age of 15 can do serious damage to their health and stunt their growth.
It can also lead to impaired memory, which could lead to an impact on school work and exam results.
A recent survey showed 72 per cent of parents did not allow their children to have any alcohol under the age of 13.
More information is available online at www.staffordshire.gov.uk