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Revamp fits the bill at town centre hotel

By Burton Mail  |  Posted: February 04, 2014

  • East Staffs Mayor Len Milner is to officially open Burton's new Travelodge...........

  • East Staffs Mayor Len Milner is to officially open Burton's new Travelodge.....Bedroom

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A HOTEL in the centre of Burton is set for a million pound makeover - less than 18 months after it opened its doors for the first time.

The former Midland Grain Warehouse site, off Derby Street, was transformed into a Travelodge, creating 16 jobs. It opened for the first time in September 2012.

Despite being only open for a matter of months, the firm revealed that the 68-room hotel would be having up to £1 million spent on it to bring it in line with a new company redesign.

Peter Gowers, Travelodge chief executive, said: “This year marks the next stage on our journey to build a new Travelodge that is Britain’s favourite hotel for value.

“During the last year, we modernised more than 200 of our hotels across the country and we are on schedule to transform the majority of our portfolio by this autumn, with our hotel in Burton a part of that.”

The hotel will be completely fitted out with a new, modern design.

This includes a new room design which has been created using inspiration from Travelodge customers and includes a bespoke luxury king size bed called the Travelodge Dreamer. The rooms will also features a ‘sleep inducing colour palette’ in a tranquil blue and cream, as well as stylish swoosh stripes on the curtains and bed runner.

Other additions in the new Travelodge rooms include a larger desk, new carpet, artwork above the bed and a stylish white contemporary en-suite bathroom.

The budget hotel chain bought the Midland Grain Warehouse, a Grade-II listed building, for £745,000 in 2011 from East Staffordshire Borough Council.

This was after the authority had originally put the building on the market in October 2008, for a reported asking price of £1.25 million.

The first Travelodge was opened on the A38, near Barton, in 1985, with the chain going on to become a huge success since – opening around 500 hotels across the country.

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