NEW research by beer campaigners has revealed that 38 per cent of adults in Burton and South Derbyshire never visit a pub.
The Campaign for Real Ale (CAMRA) study also showed that more than a third of pub-goers visited the pub less often than they did just 12 months ago.
The group also revealed concerns that regular drinkers, those who visit pubs ‘once a week or more’, had decreased from 24 per cent to 15 per cent in the last five years.
Nik Antona, of the Burton and South Derbyshire branch of the CAMRA, said: “If we want pubs not just to survive but to thrive we need to get people into pubs.
“If not, we could lose them forever and nobody can moan that there isn’t anywhere to drink if they did not go in the first place.”
Colin Valentine, CAMRA’s chairman, told the Mail that extra efforts were now needed across the area to tackle the slow decline of people visiting pubs.
He said: “In 2009, 27 per cent of adults ‘never’ visited pubs and in just five years this figure has increased to 38 per cent.
“Many of these people state they do not use pubs because they no longer drink alcohol or have reduced the amount of alcohol they drink.
“Great community pubs are not only about enjoying alcoholic drinks.
“They are great places to relax, socialise, eat and spend time with the family. CAMRA and the pub industry have to work hard to get this message out.
“A staggering 28 pubs close every week in Britain so it is important we all take this research seriously. Although many pubs excel in communication, it is clear that a lot of pubs need to engage more with their community if they want to be successful. Organising events that appeal to the community and communicating what they have planned is a necessity according to this report.
“Pubs are an important part of our heritage and play a major role in many communities across Britain. We must support them before more close.”