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'Roar us to success', Burton Albion fans told as club holds first fans' forum

By Burton Mail  |  Posted: July 18, 2014

By Nigel Powlson

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BURTON Albion supporters will be hoping to recreate the spirit of the play-offs at all matchdays next season.

The matchday atmosphere was one of the main talking points at the club's first fans' forum. Brewers manager Gary Rowett believes that the way the fans got behind his team in the first leg of last season's play-offs helped the players secure victory, despite being reduced to 10 men.

Andy Taylor, head of community, who led the fans' forum, said: "The atmosphere at the Southend game made a huge difference. I haven't seen anything like that since I have been here. Certainly the manager and the players want that atmosphere."

The club is working on ideas to help generate a better atmosphere at all games including the recent introduction of a drummer to encourage singing behind the goal. Fans believe it has already made a difference.

But Mr Taylor said: "We can do our best to create the culture but fans have to create that atmosphere."

Supporters also wanted to ensure that the atmosphere at Burton Albion remained family friendly and Mr Taylor said the club are looking at creating more family enclosures at targeted games.

He said: "We want to bring in families who have never been here before and enjoy the atmosphere and want to come again."

This season there will be four volunteers outside the ground to assist new visitors, people with disabilities and the elderly, acting as a first point of contact.

The club will also look into the possibility of wi-fi for fans at home games as well as taking steps to reduce queuing times at snack bars on match days.

The two-hour meeting offered fans the chance to air views on everything from the club website and merchandise on offer to which beers are served at the bar and new ticket initiatives.

Mr Taylor said: "Supporters said they wanted the club to listen to them and this is the place to speak. We can't answer everyone on social media. We will listen at these meetings and will implement things as a result."

The fans' forums will now be held quarterly and the next meeting will be in October.

Mr Taylor said: "The first meeting was really positive and has given us a lot to think about. We want to encourage more people to come along and voice opinions in a constructive manner in the future."

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