AS Adam McGurk fired his name into Burton Albion folklore in front of more than 700 jubilant fans by the Essex seaside, it dawned on many wearing the yellow and black that their dream had become reality - they were on their way to Wembley.
What seemed like a lifetime, but was in fact little over 20 minutes later, it was confirmed.
Holding a slim lead from the first leg at the Pirelli Stadium, the Brewers went into the game at Southend as slight outsiders and if they are going to secure promotion to the third tier for the first time in their history, they are going to have to overcome the odds again against big-spenders Fleetwood Town, with the Brewers already ranked as outsiders with the bookies.
But that is for next week.
Right now, Albion fans are in dreamland, mapping out their route to the capital on Bank Holiday Monday, in what for many will be their first visit to the home of football, with the Brewers’ only previous appearance at the famous stadium coming in 1987.
The tills were ringing at the club shop today and the phones ringing off the hook with fans eager to get their hands on a priceless ticket for the match as well as the newly-delivered Wembley t-shirts and flags.
It has been non-stop for staff at the club shop since tickets went on sale on Sunday morning, with more than 5,000 shifted so far and 23 Wembley-bound coaches filled, with the club calling on the whole town to back the Brewers.
A club spokesman said: “Sales have been consistent throughout the day. We’re really pleased with the response and how the town has got behind the team.
“We hope the level of support will continue and urge anyone and everyone to buy a ticket.”
One person who won’t be needing any merchandise is Brewers legend Aaron Webster, who was a touch hasty when he opted to get a Wembley t-shirt printed ahead of last year’s play-off heartbreak.
But, ever the optimist, Webster, recently voted as the club’s greatest ever player, hung onto the garment, duly digging it out and posting a picture of himself wearing it on Twitter following Albion’s win.
He tweeted: “Knew I’d get to wear it one day. Sad it weren’t last season but still buzzin’. Been stored at the top of me wardrobe for 12 months.”