WORK to bulldoze an iconic town landmark has begun as part of a massive new housing and retail development.
For the past year, a demolition team has been removing buildings on the Princess Way land, near Stretton, which was owned by Pirelli.
And now, this is being followed by the removal of the iconic unused high bay warehouse in Derby Road.
The next stage will see up to 300 homes built alongside a commercial development including offices, a pub, hotel and restaurants.
Ian Romano, senior development surveyor at St Modwen, which is undertaking the work, previously told the Mail: “The scheme will deliver good-quality homes, leisure facilities and generate several hundred jobs through the construction and completed development.”
Plans for the site were devised following Pirelli’s decision to sell off unused buildings and land. Its head office continues to operate from the existing office block.
Dominic Sandivasci, chairman and chief executive of Pirelli, said: “The demolition marks an important moment for Pirelli and the local community, with the new development set to bring a fantastic boost to the area, both economically and aesthetically.”
An area of green spaces and children’s play areas will be created, in addition to pedestrian and cycle links.
The hotel, restaurants, pub, offices and commercial units will be developed on vacant land fronting Derby Road, providing easy access to the A38 and the town.