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SLIDESHOW: Sneak peak at Burton’s new Toys R Us

By Burton Mail  |  Posted: June 16, 2014

  • 16/06/14 sneak peak round toys r us Toys 'R Us store, Coopers Square....

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A WORLD famous toy store has opened its doors to shoppers – just two weeks after its new home was agreed.

Toys R Us has opened up in the former HMV store at Coopers Square shopping centre, with a little help from Geoffrey, its mascot, and is hoping for a bumper year.

Brett Adams, store manager, originally based at the Stoke store, gave the Mail a sneak peak around the store ahead of the opening yesterday.

The Burton store is now just the fifth the chain has opened up in a town centre setting, focusing more on its ‘click and collect’ service which will enable customers to order from the internet and collect the item in store.

Mr Adams is one of the staff members who have been brought in from other Toys R Us stores and have employed seven new members of staff from the Burton area.

The new manager answered concerns about tough competition for Burton’s other toy shop, Midco Toys, in High Street.

He said: “We are not in competition with them as that is more specialised shop dealing with collectable items so we are not competing.”

The smaller store will not stock the Baby R Us items or larger items such as bicycles but they can be collected when ordered offline.

Mr Adams, who also lives in Stoke, said if the Stoke store did stock an item that Burton did not, he could bring it with him the next day: “Providing it isn’t too big,” he said.

Dave Chadfield, manager of Coopers Square shopping centre, also came along for the opening, having previously said: “I think it is good for the town and is much overdue. We haven’t had anything like this before.

“It will be a good draw and positive for the town, drawing people in as it is a worldwide brand.”

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