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A TV deal too good to be true — it was a misprint

By Burton Mail  |  Posted: May 13, 2011

Diane Smith, Matt Vinall and Julie Wheeldon

Comments (2)

A GROUP of office workers were left with frowns rather than smiles when they were told that bargain 55-inch televisions being sold online were not quite what they seemed.

When Julie Wheeldon spotted the monster LCD televisions for sale on the Currys website for just £259, she thought the offer seemed too good to be true.

After she and three colleagues placed orders, the electronics retailer announced that it would not be handing over the goods due to a website error because instead of costing £259, they actually cost £2,259.

Mrs Wheeldon, of Walton on Trent, who works in Burton, said: “I was shocked to see the items on the website for such a low price.

“I thought to myself ‘you never get the chance to buy products like this for such a low price’.” With the retailer refusing to hand over the Samsung televisions, the four employees were offered a full refund instead.

Mrs Wheeldon said: “I do not want my money back. I want the television.

“I am quite upset by this whole episode and it has left us disappointed.” Mrs Wheeldon and her colleagues believed the retailer was legally compelled to hand over the goods once the order had been approved.

The company, however, disagrees.

Mark Webb, a spokesman for Currys, said: “Much as we are known for our market-beating prices, it was clearly an error which made a 55-inch high definition television be briefly advertised for under £300.

“We can understand if customers feel aggrieved of course, but our terms and conditions are very clear that if a mistake is discovered we may cancel the order even after confirmation is received.”

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  • Burton Mail  |  May 13 2011, 10:19AM

    What a non-story. The distance selling regulations are clearly set, and whilst you can sometimes take advantage of things like this to expect them to honour something so clearly erroneous is stupidity. To then go to the local paper... it doesn't make the company look bad, put it that way.

  • Burton Mail  |  May 13 2011, 8:36AM

    Its very clear that if the incorrect price is printed the shop DO NOT have to sell for that price, they just have to withdraw the product for sale and make the correct price known, as they have done. As Mrs Wheeldon said "I thought to myself ‘you never get the chance to buy products like this for such a low price’.”