BURTON is a now step closer to having two Tesco supermarkets in the town after plans for a smaller store were finally revealed.
Tesco has stalled on plans for a supermarket at the Dixie Sidings site, off Hawkins Lane, since approval was given for a 10,000 sq m store three years ago, but has now come back with an alternative plan – decreasing the size of its store by 3,000 sq m and adding other shops.
Michael Kissman, Tesco UK communications director, previously explained the reasons for the change in an email to Burton MP Andrew Griffith.
He wrote: 'The retail industry is currently in a period of rapid and profound change, customer shopping patterns are moving dramatically away from large stores and towards online and convenience, and we expect these trends to intensify sharply over the coming years.
'"'As a result we recently announced a significant change in our approach to property development. Our intention is to grow the number of large stores at a significantly slower pace in the future, instead refurbishing stores we have to make them a compelling destination in an era when no-one needs to leave their house in order to shop.'
Now East Staffordshire Borough Council has decided an Environmental Impact Statement is not required, Tesco can now submit new outline plans which include a 7,209 sq m supermarket, non-food retail measuring 891 sq m, as well as a petrol station and restaurant or fast food takeaway.
It is not yet clear how many car parking spaces this will include or how many jobs will be created.
In its new application, Tesco said the store would create food provision for the northern side of Burton to cope with growth, while its store in St Peter's Bridge would cater for the needs of the south of the town.
A spokesman said: "The supermarket will meet an identified need for additional floorspace for convenience and comparison goods, and in particular redress an imbalance in food provision to the northern side of Burton.
"The need for additional floorspace is partially driven by the significant new housing growth planned for Burton and the immediate surrounding area.
"It is considered that this site presents a suitable and sustainable location for a new food store proximate to the town centre of Burton and on the northern side of the centre to help redress a current focus of provision to the south.
"This will also assist the number of households, existing and planned, to the northern side of the town to access to modern, high-quality and full range food retail facilities."