FINANCIAL experts have predicted that Burton Albion could be set for a £1 million windfall if they land promotion – with even more money expected to pour into the town itself if the Brewers head into League One.
The cash bonanza from television rights, sponsorship, Premier League payments and tickets could see the Pirelli Stadium-based club net a seven-figure boost if they manage to come through tomorrow’s play-off semi-final against Southend United and win the final at Wembley later this month.
Brewers chairman Ben Robinson told the Mail that promotion could provide a ‘major boost’ to the club’s coffers, while business leader Chris Plant claimed that promotion would put the town ‘on the map for all to see’.
Mr Robinson said: “The football club would be handed a significant financial boost by gaining promotion.
“We would get an increase of cash from the Football League, as well as a big boost in terms of sponsorship and corporate events.
“The one big area we could see major improvements in is terms of attendance. I have spoken to many chairman in the league above who said that away attendances jump greatly, which could make a massive financial impact on a club the size of ours.”
Chris Plant, director of Burton & District Chamber, said: “Potential promotion would be great and would raise the spirits of our business community.
“The success of the Brewers would put Burton and East Staffordshire on the map and that can make it easier to do business. Raising the profile of our area is really important for export.
“A League One profile will give Burton more national exposure and has the potential to increase visitor numbers, attract investors and create job opportunities.
“Local hotels, bed-and-breakfasts and bars, cafes and restaurants will particularly benefit f.
“It adds to our prestige and puts us in the national spotlight. It will deliver an all round boost to the local economy.
“That is why even non-football fans should be delighted by this achievement.”