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Town cinema sees winter boost thanks to 007

By Burton Mail  |  Posted: January 09, 2013

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A CINEMA chain has James Bond and The Hobbit to thanks for a bump in ticket sales.

Bosses at Cineworld, which has a site in Middleway Park, Burton, said it managed to shake off a poor summer, when box-office figures were down as people stayed at home to watch major events including the Queen’s diamond jubilee celebrations, the Euro 2012 football championship and the London Olympics.

However, UK cinema ticket sales took off in the final quarter of the year with the release of the latest James Bond film, Skyfall, in October.

Daniel Craig’s latest outing as agent 007 has become the highest grossing film in the history of UK cinema, taking more than £100m.

The Hobbit and Robert Pattison and Kristen Stewart’s last outing in Twilight Saga: Breaking Dawn (part 2) were also highlighted as strong performers in the festive season.

Cineworld said that total revenues rose 2.4 per cent in the 12 months to December 27, as box-office sales rose 3.9 per cent thanks to ticket prices rising by five per cent year-on-year.

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