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WITH VIDEO - Crime fighting video combats ‘easy pay day’

By Burton Mail  |  Posted: June 16, 2014

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A SHORT video highlighting the risk of robbery in South Derbyshire has been launched by police to help people protect themselves from crime.

The clip made by Derbyshire police illustrates how would-be criminals see valuables such as mobile phones, bikes and wallets as a quick payday.

It shows actors playing out three separate robberies, a were based on actual offences reported in Derbyshire in recent weeks.

The video includes crime prevention advice and makes people aware of the simple steps they can take to stop themselves being seen as an easy target by robbers.

Detective Chief Inspector Nick Lamb said: “A robbery can take only seconds to commit but the effect it has on the victim often lasts much longer.

“Criminals will only rob people who they think will be an easy target, and they view your valuables not as your belongings but as items they can sell on quickly and without hassle.

“It therefore pays for people to be aware of the things they can do to reduce the risk of them being viewed as an easy payday.”

The video be shown at events hosted by Derbyshire police and the county’s Police and Crime Commissioner, Alan Charles.

The crime-fighting boss said: “You wouldn’t walk around with £500 in cash waving about in your hand – but people do that all the time with their smartphones and tablets.

“By taking some very simple precautions, such as walking around with friends, keeping to well-lit areas and placing valuables such as mobile phones and gadgets out of easy reach, life is made more difficult for the criminal.

“This short video raises awareness of the potential to become a victim of robbery and gets the message across that it’s better to be safe than sorry, in a format that has received positive feedback from young people.

The video is available on the Mail’s website at www.burtonmail.co.uk

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