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Wakeboarding firm spots gap in market

By Burton Mail  |  Posted: November 16, 2013

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A BURTON businessman is celebrating after crowds flocked to the successful launch of his water sport based attraction.

WakeLake, the brainchild of David Bryon, until recently Director of Burton and District Chamber of Commerce, offers the growing sport of wakeboarding where the ‘rider’ is pulled by a straight line cable.

Significantly, the new centre meets a growing demand for this activity which is expect to attract an estimated 8,000 additional visitors to Chasewater Country Park.

“There were no straight line cables in the West Midlands,” said Mr Bryon, “and this presented an outstanding opportunity for Staffordshire to develop the inaugural location and also to evolve as a premier destination for this superb outdoor activity.”

Burton-based Mace engineers visited the new site earlier in the year to investigate and survey the exact electrical system and installations required at the venue which was preferred site in the West Midlands for this centre before installing them.

The innovative design of the WakeLake features two cables running parallel to the refurbished dam at Chasewater that offers riders, the name given to wake boarders, riding distances of 140 and 160 metres.

“We view WakeLake as providing an important additional use of Chasewater Country Park, both in terms of introducing new people to the facility and also encouraging a more active lifestyle”, added Mr Bryon.

“It is much easier to learn to wakeboard on a straight line cable than behind a boat because our cable tows lift the rider out of the water rather than pulling them through it; and visitors are already telling their friends to come to the Park and experience WakeLake”.

More information is available online at www.wakelake.co.uk

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