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Whisky to help the heroes

By Burton Mail  |  Posted: February 09, 2013

By STEPHEN SINFIELD

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THE makers of Britain’s favourite whisky, Bell’s, are on a mission to raise £1million for Service charity, Help for Heroes.

Central to this fund-raising mission is a limited edition Bell’s bottle.

Blended from some of Scotland’s finest malt whiskies a percentage of the proceeds from each sale of the Bell’s limited edition bottle will go to the charity.

Funds raised will provide valuable resources for Help for Heroes in its work offering direct, practical support to wounded, injured and sick Armed Forces personnel, veterans, and their families.

The striking bottle (RRP £16.29 for 70cl) features the evocative Help for Heroes logo and is available nationwide.

As with all bottles of Bell’s, it also proudly displays the Gaelic battle cry, ‘afore ye go’, marking an affinity the Bell’s family has had with the military since the First World War. It is this military connection, along with a determination to celebrate those of great character, that inspired the makers of Bell’s whisky to support Help for Heroes.

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