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Wrong sign is finally altered after complaints

By Burton Mail  |  Posted: February 05, 2013

  • Wetmore Maltsters signs

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‘COMMONSENSE has prevailed’ were the words used after a signage mishap at a town industrial development was finally corrected after nearly two years.

Businesses rejoiced after Odin Estates changed a sign at the Wetmore Maltsters development, in Wetmore Road, after coming in for regular criticism that it featured an incorrect spelling.

In May 2010, new signage was erected at the site that read ‘The Malsters’ instead of ‘The Maltsters’, causing readers to flood the Mail’s letters page and website with complaints.

Despite the issue being raised with Odin Estates at the time, the firm insisted that the sign was ‘here to stay’ and the incorrect frontage has remained ever since.

However, after the furore was allowed to dampen, the company has now changed all the signage so it now correctly reads ‘The Maltsters’

Alan Hemsley, of The Wheel Specialist, which is based at the site, told the Mail that he was glad that the issue had finally been resolved.

He said: “As everyone knows there has been some issues with the signage on the site.

“The main problem being that it has caused some confusion over the past couple of years after it was incorrectly called ‘The Malsters’ and also further confused people as ‘The Maltings’ was also incorporated.

“However we were told that the sign would be changed and it now has. It is really good to see that commonsense has now prevailed.”

Wetmore Maltsters comprises of industrial and warehouse space.

The development adjoins The Maltings, a refurbished three-storey maltings building, and is currently home to a range of businesses including Unique Physique Gym, E3 Fitness and Parker and Son Printers.

The development’s biggest tenant is currently East Staffordshire Borough Council, which moved its staff from the Town Hall to the site in 2010.

Despite attempts, no-one was available for comment from Odin Estates.

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