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More car sales expected say boss at Toyota

By Burton Mail  |  Posted: March 09, 2014

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A BOSS at car-maker Toyota says he expects the company to sell more cars in Europe this year.

Didier Leroy, the head of the Japanese manufacturer’s European operations, predicted the company would sell more than 865,000 cars this year – an increase on the 847,530 it sold in 2013.

This would include cars manufactured at the firm’s Burnaston factory, which exports 89 per cent of all the vehicles it makes to mainland Europe.

Speaking at the Geneva Motor Show, Mr Leroy said he also expected to increase profits in the financial year to the end of March.

The recovery of the European car market is expected to continue this year, but at a slow pace, he added.

Mr Leroy said that the popularity of its hybrid models – including the Derbyshire-built Auris Hybrid – would drive Toyota’s growth.

In the longer term, he said Toyota would be targeting European sales of around a million by 2015 – but he added that the firm would not push to reach that target if it could not be done profitably.

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