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How care in the home is helping firm buck trend

By Burton Mail  |  Posted: January 21, 2013

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A BUSINESS helping people live independently in their homes has been able to expand and grow at one of Staffordshire County Council’s enterprise centres.

Home Instead, based at Waterside Court in Burton, provides a range of non-medical care services to people in their homes including help with day to day tasks, personal care and companionship.

The company franchise was taken on by John Winfieldale, of Burton, in 2010 when he wanted a change of career.

He started the firm with just two people and now has a team of around 45 – all from the Burton area.

The centre – one of 13 across the county – had given Mr Winfieldale an ideal base for his business.

He said: “We serve people in Burton and the surrounding areas and this is an ideal location to run this business; the facilities here are great, it is convenient and the centre offers so much more than just office space; there are networking opportunities for example and the atmosphere here really helps.”

Referrals come from a wide range of organisations including charities, health organisations, GPs and councils. People also self-refer and many have heard of Mr Winfieldale’s business through word of mouth.

He added: “The need for care to support independent living in the home is growing. I work with the county council which is forward thinking and embraced this way of working at an early stage.

“You have to be passionate about running a business like this – I had a desire to make a difference in the community. The vast majority of people want to remain at home despite any condition they may have and I’m pleased we can help them to do this.”

Deputy leader and cabinet member for employment and skills Ben Adams said: “John’s business in another example of the broad range of companies which have been able to get off the ground and expand at one of our enterprise centres, which offer ideal start-up units with flexible tenancies.

“Home Instead is doing an invaluable job in the community, supporting our efforts at the county council to help people continue to live independently in their homes. It’s also expanded and now employs over 45 people – creating jobs in the Burton area.

“It’s pleasing to see John’s business doing so well and I’m glad the county council has been able to support him through the facilities offered at our enterprise centres.”

More information on the centre is available by visiting www.staffordshire.gov.uk/enterprisecentres 03001 118002.

Home Instead can also be contacted at 01283 539917.

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