Burton's brewing heritage will be used to help promote the town and boost the economy with ambitious plans to create and market a series of beer trails.
The plans are being organised by the Enjoy Burton project and Burton Mail readers are being invited to help create the trails.
We want readers to suggest beer trails involving at least three pubs that could form part of a major marketing campaign aimed at making the most of the town’s brewing traditions.
The final trails selected will be showcased on the Enjoy Burton website and will be included on promotional leaflets.
The Enjoy Burton project is a not-for-profit initiative established to promote leisure and business tourism in the area.
There are four partners involved: Enjoy Staffordshire, Burton and South Derbyshire College, Burton Chamber of Commerce and the Burton Mail.
The www.enjoyburton.co.uk website is the place to visit to find out about all the events, activities and attractions going on in the area.
Now it’s time to launch the Burton Beer and Brewery Trails campaign.
Enjoy Burton director Dave Bryon says: “The objective of this is to showcase the heritage, variety and provenance of all the beers brewed in and around Burton.
“The concept has worked really well for wine in France, California and Australia and whiskey in Scotland and Ireland, where strong businesses have been developed out of doing trails.
“So why not beer? And what better place than Burton? And who better than readers of the Burton Mail to come up with the trails?
“So we are asking them to write in with their favourite trails, not only in Burton but also the surrounding area.”
These trails should involve at least three different pubs and beer types and should ideally be walkable.
After all the suggestions are studied, a map will be produced of the most popular trails which will be available on the Enjoy Burton website and on 35,000 fold-out guides to the area, which will be distributed at hotels, tourist sites and the train station.
“This will allow visitors to the area the chance to sample our top pubs and beers,” says Dave.
“The response to this initiative from local businesses has been fantastic and a number have already agreed to support it including, The National Brewery Centre, Marston’s, Punch Taverns and Spirit Group.
“In addition, the Octagon Centre is keen to be involved to promote shopping activities and the Holiday Inn Express is looking to create an overnight package to encourage people to come to Burton to try the beer trails and visit the National Brewery Centre.
Please complete the form belowfor the chance to share your trail.
This competition is for over 18's only. The trails must have a minimum three and a maximum five separate pubs or bars. Entries must list specific beers to try at each venue. Suggestions need to include a supporting statement about why the trail works taking in account ambience, customer service, location and beer quality. The suggestions will be judged on the range and quality of beers, proximity of pubs, customer service and ambience.