The Mail reported yesterday the story of Jane Pesch, a 73-year-old from Swadlincote, who has splashed out nearly £10,000 on cosmetic surgery and procedures to hide the effects of ageing.
The mother-of-three has had breast implants, a necklift, facelift and spends £300 every other month on botox to keep wrinkles at bay.
Her story divided opinion on social media, with many people applauding her for doing something that makes her happy.
One comment on Facebook read: "If the lady wants to spend her cash to make herself feel good, that's her choice," and another: "If it makes her happy good luck to her."
But many also criticised her decision to 'waste money on vanity'.
One person posted: "This always saddens me when people aren't happy with the skin they are in . . . why not enjoy your life and family with your money? It all seems a bit vain and selfish in my opinion."
The comments don't put Jane off, however, and she sticks by her lifestyle.
She said: "Just because I'm in my eighth decade, I don't see why I should fade into the background.
"Some of my friends complain about ageing but I decided to do something about it.
"There is nothing wrong with a little bit of nip and tuck to keep myself looking as young as I feel."
And Mrs Pesch isn't the only pensioner attempting to cling on to her youth.
In fact, the number of elderly patients undergoing cosmetic surgery has seen a considerable increase in recent years.
Jane Ingram, of Age UK Burton, thinks the rise in vanity of pensioners is all down to people living longer and healthier lives.
She said: "People's lives are easier now, the jobs people do are much easier than those their parents did – it was much harder work and people died a lot younger.
"People are living longer, healthier lives and a lot of the 60 to 70-year-old generation are a lot younger in their attitudes now. It's a state of mind really. They say 60 is the new 40!"
And this is a sentiment Mrs Pesch agrees with.
She said:"Part of it is the way I look, but it's down to my mindset as well – I just don't feel old.
"I have friends my age who dress much more conservatively than me who say, 'I wish I could wear what you do.'
"There's nothing stopping them though – it's just all in their head."
The widow said she was happy with her appearance and has even had the confidence to turn to internet dating following the death of her husband three years ago.