A Burton brewer is branching out into the food market thanks to a new partnership

Molson Coors has announced a partnership with PepsiCo UK and Ireland, which will see bar snacks offered as part of Molson Coors’ delivery service to on-trade outlets.

Publicans, bar owners, club owners or any other Molson Coors customer will now be able to purchase Walkers crisps, Nobby’s Nuts, Bacon Fries and Scampi Fries from Molson Coors, which will be delivered as part of their drinks order.

Outlets will benefit through just one delivery of popular bar snacks and drinks, and continue to benefit from the wider Molson Coors service offering. The Molson Coors National Contact Centre is open from 8am to 8pm, and allows outlets to place an order by phone or online up to 8pm on their order day and still get their delivery on their chosen date.

To support the partnership, PepsiCo and Molson Coors is offering a dedicated sales team over the summer, who will be providing outlets with advice on maximising sales.

The partnership is the latest development in Molson Coors’ continued support for the on-trade. In March the brewer announced the launch of an initiative to invest in the Great British Pub. ‘Putting The Great back into Great British Pubs and Clubs’ is a cross discipline campaign designed to provide practical, first hand support to pubs and clubs across the UK.

The campaign will help outlets get more money behind the bar through a suite of resources. Support includes helping outlets stage customer events, maximising live sport occasions, on-site staff serve and quality training, advice on social media, and consumer tasting and sampling kits.

James Harrison, director of trading at Molson Coors, said: “This is a really exciting partnership for us allowing us to expand beyond simply offering drinks. We strive to be first choice for our customers and their consumers, and having a diverse product range is an important part of this, so for us the partnership made complete sense.

“The snacks will be a great complement to our range of more than 2,000 drinks, including more than 700 wines and 70 permanent cask ales.”

Richard Honey, channel controller at PepsiCo, said: “We are delighted to be partnering with Molson Coors, which will help drive distribution of our Walkers snacks, the number one crisp brand in pubs and a brand consumers know and love. We have an extensive snacks portfolio that accounts for more than half of all crisps sales in pubs across the UK and customers who buy crisps, snacks and nuts in pubs tend to stay longer, so we are confident that this partnership will help outlets to drive sales.”