The mayor of Uttoxeter has lauded Adam Peaty for being so humble outside the pool - despite an unerring ability to repeatedly smash his own world records.
Last week, the Olympic champion again made history by winning two golds at the World Swimming Championships in Budapest, in Hungary.
He defended the 50-metre and 100-metre breaststroke crowns he won in Kazan, Russia, in 2015, breaking the 50m world record twice in the process.
The 22-year-old also swam the second-fastest 100m time ever - only bettered by the 57.13 seconds it took him to win Olympic gold in Rio last year.
Many would forgive the former Painsley Catholic College pupil for developing a hint of ego after his incredible achievements.
But part of the reason he has captured Britain's imagination is the fact he comes across as the same humble lad he was when growing up in Byrds Lane, in Uttoxeter.
Alison Trenery, the mayor of Uttoxeter, said: "Like so many, I have been eagerly following ‘our’ Adam Peaty’s progress in the World Championships, and have been amazed with the apparent ease with which he breaks a world record twice in one day and wins two gold medals in a couple of days.
"We all know though that it is by no means easy and has demanded intense effort, training and focus, and the unfailing support of so many people including his family and friends back at home.
"In the pool, Adam’s sheer confidence in his own skill and ability is wonderful to see.
"And away from the pool it is great to realise that he does not show a shred of arrogance, but instead is an unassuming and engaging young man, delighted both for himself and for his family and supporters by his achievements.
"He has clearly impressed the media and public around the world, and here in his home town of Uttoxeter we are right to be so proud of him."
Since being propelled further into the spotlight by his Olympic win, BBC Sports Personality of the Year finalist Peaty has had an image of a lion tattooed on his shoulder.
And after the 100m and 50m wins, it emerged Peaty's grandmother, Mavis Williams, had a temporary version of the image emblazoned on her arm in tribute. She became know as #OlympicNan during the Rio games for her unwavering support for her grandson.
Peaty then picked up another medal - a silver in the men's medley relay on Sunday, July 30.
Peaty has said he is focusing on how much further he can push the 100m breaststroke world record.
Speaking the The Guardian, he said: “I think that is why it makes me so proud to be the world record holder.
"No one has ever been faster than that in the history of mankind, so to have a record is a massive thing for me.
“The main question is how fast can we go? Will we stick on 56 for 100 breaststroke for 100 years?
"You don’t know, you don’t know what rules are going to come in and then people go 54?
“I think there has got to be a time that just no one can ever do but I don’t know what that is.
"I think it is going to be 55 or 56 but there has got to be a point where it stops.”
Peaty's incredible rise to glory - the story so far
Adam Peaty has already achieved so much at the tender age of just 22. It is frightening how far he could push his world records.
His major success on the international stage started at the 2014 Commonwealth Games in Glasgow, which he won his 50m breaststroke semi-final and finished second in the final, just 0.02 seconds behind favourite Cameron van der Burgh, of South Africa.
In his 100m race, he beat the decorated South African to win the final in 58.94 seconds.
The following year, Peaty became a 100m world champion for the first time in Kazan. Earlier, he had broken the 100m world record by almost half a second at the British Championships, recording a time of 57.92 seconds.
At the World Championships, he broke the 50m world record in the semi-final, before winning the final and a third gold in the 4x100m mixed medley relay.
The Rio Olympics propelled Peaty to global stardom when he broke his own 100m world record and won Team GB's first gold medal of the games.
His breaststroke leg in the mixed medley relay was the fastest ever and earned his team a silver medal.
In Budapest, he broke his own 50m world record twice and cruised to victory in the 50m and 100m events.