A Uttoxeter osteopath has thrown a bone to a whole new pack of canine clients with her quirky new business.
Jenny Candlish is used to easing the pains of men or women complaining of a bad back.
But she "pawsed" for thought and concluded pets need a bit of TLC just as much as their owners.
The experienced therapist has taken a "lead" role by opening a clinic to treat dogs for their muscular aches and pains.
So aching animal lovers can now take to the treatment table at the same time as their beloved pets.
Ms Candlish said: "They are our best friends and I felt that I could offer a sensitive and humane approach to dog treatment.
"This is reflected in the breezy treatment room which does not appear terribly clinical, helping to put the dogs at ease."
Ms Candlish has officially opened her treatment centre for pooches next to the Uttoxeter Osteopathic, in Hockley Road.
Dog owner and lover Jonathan Marvin cut the ribbon the new business with practice dog Hettie.
It offers a bespoke service for dogs with muscular aches, pains and joint strains and extends to pooches of all types and any age.
Ms Candlish has trained with top professionals and teaches osteopathy at both under-graduate and post-graduate level in London.
She does all this while running her successful osteopathy practice for human patients.
The osteopath decided to launch the new venture when it became apparent that there is not much available therapeutically for dogs in and around town.
In August 2016 Ms Candlish organised a charity event to raise enough money to launch the centre.
Thanking all those who supported her, she said: "The community came together and it was wonderful.
"Not only was enough money raised to finish the project but there is now some money available for the treatment of dogs when owners cannot afford it.
"The new dog clinic is already busy with doggy clientele and there are already plans under way to use the space for further training of animal therapists with guest speakers as well.
"The official opening was a fantastic achievement and the perfect opportunity to show people what they had helped to create for our community."
More information is available by calling Ms Candlish on 01889 564883 or emailing firstname.lastname@example.org