Will the fourth time be a charm for Burton Albion in the Championship this season?
The Brewers are awaiting their first points of the campaign as Harry Redknapp's Birmingham City arrive at the Pirelli Stadium for a clash in front of the Sky Sports cameras (7.45pm).
Albion did the double over Birmingham last term, winning 2-0 at the Pirelli in October and then triumphing by the same scoreline at St Andrew's later in the campaign in Gianfranco Zola's last game as boss.
There is a newfound optimism among Blues fans now, though, with Redknapp in charge.
We spoke to Alex Dicken of the Birmingham Mail to get the lowdown on Redknapp's impact and how the Blues have started this time around.
THE REDKNAPP EFFECT
Within an hour of Burton securing a vital 2-0 victory over the Blues back in April, Birmingham were looking for a new manager.
Zola resigned following that setback as the St Andrew's side slipped ever-closer to the Championship trapdoor.
The man who came in to steady the ship was ex-Tottenham Hotspur and West Ham United boss Redknapp.
He duly achieved that target, and then elected to stay on with Birmingham and aimed to make them a second-tier force once again.
According to Dicken, that decision has been met with unadulterated enthusiasm among Blues fans - and Albion will have to deal with that, as much as anything, tonight.
"Last season, when Redknapp first came in after Gianfranco Zola's resignation, there was a lot of optimism," he said.
"And the last three games of the season proved that it was the right choice to bring him in.
"He is untouchable with the fanbase - the fans are completely behind him.
"He has given them hope that, with him at the helm, they can challenge at the top.
"With the previous manager, it was the opposite.
"That's the main thing from most fans - it's the hope, the chance and the belief."
BUSINESS STILL TO BE DONE WITH BLUES, LIKE BREWERS
Nigel Clough said earlier this week that Burton are still hopeful of bringing in another four or five new faces before the transfer window shuts on September 1.
The situation is similar down the A38 in Birmingham, with Redknapp also keen to get several more deals done in the next fortnight.
They have certainly strengthened this summer, with David Stockdale - the goalkeeper who played a key role in Brighton & Hove Albion's promotion to the Premier League last term - a fine addition.
But with things slowing down, just like at the Pirelli, Dicken says Redknapp is keen to get more business down at St Andrew's.
"They got some signings in early doors," added Dicken.
"There was Marc Roberts from Barnsley, David Stockdale was a brilliant signing, Cheikh Ndoye, who not much is known about but who looks a decent player.
"You look and say that if he (Redknapp) could get three more players in of that calibre, it would've been a very good window.
"There's also young striker Isaac Vassell, who could excite fans.
"He wants five or six more, and we have always known that he wants changes.
"When Redknapp was asked about the prospect of new signings recently, he has said, 'I am not confident - I am hopeful, but not confident'."
CAN THEY BUILD ON SOLID START AT PIRELLI?
One win, one draw and one defeat leave the Blues on four points from three league games as they head to the Pirelli tonight.
So how are they looking ahead of the Burton clash?
"Given the squad they have got - they are working with about 15 or 16 players - they have done pretty well so far," said Dicken.
"If they do beat Burton, it'll have been a decent start with two wins, one draw and one defeat.
"They will definitely sign more players and they are only going to get stronger, so it bodes well."
Dicken picks out ex-Burton Albion winger Jacques Maghoma as the man for Albion fans to watch out for tonight.
The 29-year-old - who scored 26 league goals for the Brewers during his four-year stay at the club - has featured in all four of the Blues' games so far.
It was his delightful 74th-minute effort that secured Birmingham's first win of the league campaign against Bristol City last weekend.
Che Adams is out injured for Birmingham, while Cheick Keita is also expected to miss out.
Captain Michael Morrison, though, could play despite breaking his nose in midweek, and David Davis has recovered from illness.