Forget swans, pizza slices and Kim Kardashian's bootie, TravelSupermarket, is trialling a new kind of holiday inflatable, designed in response to research, which has revealed UK holidaymakers' inflatable woes.
New research from the holiday price comparison website has revealed that as well as inflatable woes, 74 per cent of Brits have booked a late summer holiday which means there is ample time left to bag some late summer sun while donning the ultimate inflatable pool float.
Among the findings, more than a third of Brits have fallen into the water while trying to get on or off an inflatable, more than a quarter have been sunburned while lounging on an inflatable due to a lack of shade, 10 per cent have dropped their phone in the water while trying to text or take a photo and nine per cent have fallen into the water while trying to take a selfie.
With almost one in 10 of Brits wishing their inflatable had a selfie stick to guarantee those Instagram-worthy holiday snaps, TravelSupermarket's Ultimate Inflatable has been carefully designed to capture celebrity style poolside shots, with a built-in mirror and removable selfie stick so the perfect image can be uploaded within minutes, using the inflatable’s integrated wi-fi hotspot.
Other holiday poolside peeves include having to leave the pool for a drink due to a lack of cup holders and spending time away from the pool or sea to check or update social media.
Designed with battery powered and waterproof gadgets to provide peace of mind when it comes to safely entering and getting out of the water, the Ultimate Holiday Inflatable includes the top inflatable design features as voted for by Brits.
Ultimate holiday inflatable design features, as voted for by UK adults:
- Cup holder
- Sun shade
- Drinks cooler
- !i-fi hotspot
- Speakers
- Roll up towel and pillow
- Storage pockets and clips
- Mobile phone safety tether
The research also revealed how Brits are jumping on the late summer holiday trend this month to take advantage of a great deal, avoid the busy school holidays, or catch some summer sun before the British weather takes a turn for the worst.
Emma Coulthurst, a travel expert for TravelSupermarket, said: "To tap into this summer's hottest holiday trend - the inflatable - we wanted to create the ultimate in poolside accessories as a solution to the nation's holiday woes. Complete with essentials, including cup holders, a sun shade, Bluetooth speakers, and a wi-fi hotspot to ensure holiday snaps can be instantly shared on social media, our real life prototype is the Ultimate Holiday Inflatable.
"With many of us having experienced a typical wet British summer this year, it's no surprise that our research also shows how late summer holiday bookings are set to soar, so there's never been a better time to check out the fantastic deals on our website to catch some late summer sun."
Summer isn't over yet! There are fantastic deals on destinations including Spain, the Canary Islands, Greece and the Algarve here
